Elder care that works for your workforce.
Employees in their 40s and 50s are carrying an invisible second job. Aponot is a benefit that makes it lighter — and keeps them at yours.
Get in touch →47% of adults in their 40s and 50s have a parent age 65 or older and are actively caring for them.
For most, that care is invisible to their employer — until it isn't. Missed meetings. Distracted workdays. A resignation letter.
The cost of caregiver-related absenteeism and turnover in US workplaces is measured in the tens of billions annually.
"By the time I realized my mom needed help, I was already burned out from trying to figure out where to start."
Caregiving isn't just an employee problem. It shows up in your P&L as absenteeism, distraction, presenteeism, and turnover — most of it invisible until you look for it.
About 1 in 4 employees is quietly caring for an aging parent or family member.
And 1 in 5 of those caregivers will eventually quit, cut their hours, or take leave.
Demand is climbing fast — but supply hasn't kept up. Only about 1 in 8 US employers offers any eldercare benefit today, and most of those are just referral lines, not actual care. That gap is the opportunity: the employers who deliver real care now are the ones who stand out to the experienced, sandwich-generation talent everyone is fighting to keep.
But most current offerings fall short of what employees actually need.
Aponot works on two levels. A concierge care advisor helps employees plan and navigate elder care from the very first question — often years before hands-on help is needed, and across everything from assisted living to aging-in-place planning. And when the day comes, licensed home care is delivered in the home. The steps below show that delivery path.
1Request
Employees log in and describe what their loved one needs — often in minutes. No phone tag, no hunting for an agency.
2Match
Aponot matches them with a vetted local agency and arranges a credentialed, background-checked caregiver.
3Care
Care is delivered in the home. Aponot handles scheduling, payment, and follow-up from there.
Employers pay a predictable subscription. Employees can opt into additional coverage tiers via voluntary payroll deduction.
Aponot isn’t a call center or a directory. Care is delivered by real, licensed agencies and credentialed caregivers — and we hold the network to it.
State-licensed agencies
Every agency in the network operates under its own state license, insurance, and workers’ compensation.
Credentialed caregivers
Caregivers are certified (CNA or HHA), background-checked, and verified through the agency employing them.
HIPAA-compliant
Administrative, physical, and technical safeguards, with Business Associate Agreements available on request.
Fully insured
General, professional (E&O), and cyber liability coverage; certificates available on request.
Aponot is built by the operators of a licensed, insured Florida home care agency — not a tech company guessing at care from the outside. We run the operations, employ caregivers, and answer the 2 a.m. calls.
Our founding team’s background spans years working alongside leading health systems and senior-living communities, together with ex-management consultants and MIT alumni.
We built Aponot to close a gap the benefits industry has circled but never solved: actual care delivery, at scale, at the moments that matter.
Our agency partners don’t just meet the standard — they lead the industry on the measures that actually shape care: keeping their best caregivers, retaining clients, and earning top marks from the families they serve. We vet to that bar, then hold the network to it.
Industry caregiver turnover ~79% (Activated Insights / Home Care Pulse 2024 benchmark). CNA share reflects an estimated industry HHA:CNA mix of ~6.5:1 (ranges ~4:1–9:1 by state) vs ~1:2 across the Aponot network; private-pay tenure and client rating reflect industry norms. Aponot figures reflect the current network of partner agencies.
If you're an HR leader, benefits consultant, or broker who wants to hear more about bringing real elder care support to your employees, we'd love to talk…
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